Privacy Policy
Last updated: 12 March 2026
1. Who We Are
Flunder Almanac is an independent editorial publication based at 53 Wigmore Street, W1U 1QR, London, United Kingdom. The publication is operated as a sole editorial entity and is not part of a larger media group or corporate body.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Flunder Almanac is the data controller for personal data collected through this website (flunder.info).
Enquiries regarding data protection can be directed to: [email protected] or by post to the address above.
2. Data We Collect
Flunder Almanac collects a minimal set of data, limited to what is necessary for operating an editorial website. The categories of data we collect are as follows:
2.1 Data You Provide Directly
When you submit the contact form on this website, you provide your name, email address, and the content of your message. This data is stored securely and used solely to respond to your enquiry. It is not added to any mailing list, sold to third parties, or used for any purpose other than handling your correspondence.
2.2 Data Collected Automatically
When you visit flunder.info, our web server records standard access log data, including: your IP address (in truncated form), the URL of the page visited, the date and time of the visit, the referring URL if applicable, and the browser and operating system you are using. This data is used for the purpose of security monitoring, performance analysis, and understanding how the publication is being read.
2.3 Data Collected via Cookies
Cookies placed on your device by this website are described in our Cookie Policy. You can manage your cookie preferences at any time using the Cookie Settings link in the footer of this page.
3. How We Use Your Data
We use the data we collect for the following purposes only:
- To respond to enquiries submitted through the contact form.
- To monitor and maintain the security and performance of the website.
- To understand in aggregate terms how readers are using the publication, so that editorial decisions can be made about which subjects are most read.
- To display advertising that supports the publication's editorial operations, where you have consented to analytical and advertising cookies.
We do not use your data for profiling, automated decision-making, or any form of targeted behavioural advertising applied directly by Flunder Almanac. Any behavioural advertising that may appear on this site is operated by third-party advertising networks under their own privacy frameworks, as described in Section 9.
4. Legal Basis for Processing
Under UK GDPR, we process personal data on the following legal bases:
Legitimate Interests (Article 6(1)(f))
For server access logs, security monitoring, and basic analytics that help us operate and maintain the publication. We have assessed that these interests are not overridden by your fundamental rights.
Contract Performance (Article 6(1)(b))
For data provided when you contact us, which is processed for the purpose of responding to your enquiry.
Consent (Article 6(1)(a))
For analytical and advertising cookies, which are placed only after you have given informed consent via the cookie consent banner. You may withdraw consent at any time via Cookie Settings.
5. Data Sharing
Flunder Almanac does not sell personal data. We do not share personal data with third parties for their own marketing purposes. Personal data may be shared with third parties in the following limited circumstances only:
- With our hosting provider, for the purpose of storing and serving the website. Our hosting provider processes data on our behalf and is bound by a data processing agreement.
- With third-party analytics providers, where you have consented to analytical cookies. Analytics data is collected in aggregate and anonymised form.
- With law enforcement or regulatory authorities, where required to do so by law or by a valid legal directive.
6. Retention Periods
We retain personal data only for as long as is necessary for the purpose for which it was collected:
- Contact form submissions are retained for twelve months from the date of receipt, after which they are deleted.
- Server access logs are retained for ninety days on a rolling basis for security monitoring purposes.
- Cookie preference records are retained for the duration of the consent period specified in the cookie consent notice.
7. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
Right of Access
You may request a copy of the personal data we hold about you.
Right to Rectification
You may request correction of any inaccurate personal data we hold.
Right to Erasure
You may request deletion of personal data we hold about you, subject to legal retention obligations.
Right to Restrict Processing
You may request that we restrict how we use your personal data in certain circumstances.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw it at any time without affecting prior processing.
Right to Lodge a Complaint
You may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of the above rights, contact us at [email protected]. We will respond within one calendar month of receiving your request.
9. Third-Party Services
This website loads resources from the following third-party services. Each service has its own privacy framework, which governs any data they collect independently:
- Google Fonts — for typography. Google may record requests made to their font servers. See Google's Privacy Policy.
- Google Maps — embedded on the Contact page to display our editorial office location. See Google's Privacy Policy.
- jsDelivr / unpkg CDN — for loading open-source scripts and stylesheets. These CDN providers may log access requests. See their respective privacy policies.
10. Security
Flunder Almanac operates over HTTPS. All connections to this website are encrypted in transit. Contact form submissions are transmitted securely and stored in a restricted environment accessible only to the editorial team.
We take reasonable technical and organisational measures to protect personal data against loss, unauthorised access, alteration, or disclosure. No data transmission over the internet can be assured to be fully secure, and we cannot guarantee the absolute security of any data transmitted to this website.
11. Changes to This Policy
This Privacy Policy may be updated from time to time to reflect changes in our data practices or in applicable law. The date of the most recent revision is shown at the top of this page. Continued use of the website following a revision constitutes acceptance of the updated policy.
We will notify readers of any material changes by posting a prominent notice on the homepage for a period of thirty days following the update.
12. Contact
For any questions about this Privacy Policy, or to exercise your data rights, contact the editorial team: